A 30 second super bowl ad cost a average of $3.5m, and most ads are aimed to us as viewers, because it is showing things like Doritos, bud light etc, so us as viewers would buy their goods and they would get money and probably more than what they had spend for their ads to be publish. These ads are mostly ethos, the reason I say this is because with the ad they are showing evidence to show that there goods are great and you should buy it, for example the “bud light” its logo stated that “it can give you anything you want in a beer, never ending refreshment, and superior drink ability.”
The visual of the ad that stands out to me is that it is funny at times and also what they are trying to show us as viewers stands out as well, but then the parts that are confusing to me and still is, are I do not see how the ads links to the super bowl, because I thought the ads would be more about the super bowl. The primary difference between hard news and advertisement is hard news is everyday information to your ears with no cost and advertisement is all lies just to get us as viewers to buy, basically its always about money…
*who agrees?
http://www.superbowlcommercials2012.net/
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